Skincare Routine Recommendations

Hi! I'm 29 and I really want to start getting more involved in a skin care routine as I hit my 30s. There is so much information out there and influencers who I can never tell if they are sharing because they like the product or because its sponsored. So what are we loving for a daily morning and night routine? Something super simple ideally, looking for brightening, cleansing, moisturizing, and deaging. Hoping for not more than 4 products per routine. Thanks!